Live Feeds & Versatility
Live feeds have been gaining popularity among businesses in the last couple of years. Facebook Lives and Instagram Lives are two ways businesses like your dealership can connect with followers and customers and bring authenticity and humanity to your business. It’s a great free, digital marketing tool that you’ll definitely want to use in your marketing plans. Have fun, experiment and see how you can use live feeds to your advantage. Live feeds are great because your followers can interact with you in the comments and you can respond to them in real time.
Promote & Call to Action
Live feeds are great to use to promote current sales like the end of season or end of year discounts on last year’s models. Look at your marketing plans and see what specials are coming up that you can plan to go live to promote. You can also use live feeds to introduce new developments at your dealer. Use these live feeds as an opportunity to update and inform your customers new and current of your change in hours of operation, changes to your services offered and etc. It’s a fun and engaging way to capture their attention and announce the news in a more interactive way rather than a static post. You can also go live to promote contests and incentives for scheduling and taking a test drive. If anyone has questions or comments, you’ll see them in real time and respond while you’re live.
Create Authenticity
An important benefit of going live includes building your dealer’s credibility and authenticity. People are looking for connections and relatability when it comes to businesses and going live shows your followers that you’re more than a cookie cutter car dealer. You have a caring staff with professionals who are here to help customers find their dream cars. Put your most charismatic employees on live and let them be the face of your dealer online. High-energy and positive-minded people are like magnets, encouraging others with their bright personalities. They’re approachable and will help your customers see your dealer is approachable too.
Stay Fun & Relevant
Live feeds are also useful to stay relevant among your followers. People are following hundreds, sometimes thousands of businesses and people every day, so going live once or twice a month is a good way to stay in their minds and let them know you’re here to provide them with useful content on a regular basis. You can make your live feeds fun and get creative with your live schedule, so your followers can expect and plan to watch when you go live.
Live Technology is Your Ally
Whether you’re managing these live feeds yourself or if you have an automotive social media management team rolling out new videos for you, it’s important that your dealership keeps up with these changes and uses technology like live feeds to better your business. Have fun with live feeds, let your followers and customers see what’s beyond the stereotypical car dealership, and create a positive and interesting online environment that will have followers tuning in every time you’re live.
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