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A Comparison of the Top Luxury Car Brands: Mercedes-Benz, BMW, and Audi

A Comparison of the Top Luxury Car Brands: Mercedes-Benz, BMW, and Audi

Three of the top luxury car brands come from Germany and continually battle head-to-head in the market. Do you prefer Audi, BMW, or Mercedes-Benz?

Each of these three German names evokes specific emotions when their names come up in conversation. Whether you want the most luxurious cabins in the market, an extremely refined car with a strong automotive history, or a true athlete on the road, these three names have you covered. When you’re trying to figure out what the differences are between these automakers and the vehicles offered, you’ll want to learn more about them.

How Old Are These Three Car Brands?

The first automaker to put a brand name together was Mercedes-Benz. The brand became an automaker in 1884, which is a lot sooner than most of us would think. The next of these to arrive was Audi, which was established in 1909, followed by BMW in 1916. The age of these three brands gave Germany a massive head start on the rest of the world when it comes to automotive excellence and development. It didn’t take long for these three names to be associated with various qualities regarding luxury and opulence in the automotive world.

What Qualities Do We Associate with Each Name?

Among these top luxury car brands, there are specific qualities that we associate with each one to give us some differentiators among them.

When it comes to Mercedes-Benz, we think of the presence of these amazingly luxurious vehicles in the market. This brand name is well known for its interior opulence, powerful engines, and smooth ride qualities.

Turning to Audi, we find upscale, luxurious aesthetics, especially in the interior area of the vehicles. Audi handles attention to detail in ways that other brands can seem to muster.

Looking at BMW we find a company that offers a high degree of focus on ride quality. BMW is known for being more athletic than other brands with, nimble handling and amazing ride quality on twisting roads.

How do These Brands Cover the Mechanics of Their Brand Names?

Can one of these high-end car brands offer you better engine tuning, overall mechanics, and more power than the other two? Of course they could, but when the focus is on whether or not these brands give us something different to make one more luxurious than the others, we find some interesting qualities.

Audi is well known for its quiet engines and stiffer suspension tuning. These qualities keep the road bumps to a minimum and allow Audi vehicles to be smoother and quieter on the road.

BMW delivers on the promise of fun and exciting mechanical dynamics to ensure you have the power and drive desired. Their focus on ride quality at an aggressive and enjoyable level makes it easy to admire the BMW brand when it’s time to get behind the wheel and head out on the road for a good time.

The Mercedes-Benz lineup is all about the upscale class that makes a statement. This company has brought cars with big, powerful engines that can offer impressive speed, high power numbers, and a lot of fun for generations. Mercedes-Benz vehicles make a real statement out on the road.

What Interior, Exterior, and Tech Features Do You Expect?

Without a doubt, you expect the top luxury brands to offer the best of everything. Whether we’re looking at the styling, the comfort features in the cabin, or the latest tech, you should find the best stuff when you’re talking about these brand names.

Audi typically uses high-end upholstery for the seating, soft-touch plastics in the cabin, and some of the best tech features. This brand is well-known now for the Audi Virtual Cockpit feature, which is a distinct tech feature that allows owners to enjoy some of the most useful information while driving.

When the BMW name comes to mind, you should think of precision bodywork and the distinctive twin-kidney grilles. The cabin offers seating that’s geared more towards a fun and active ride, which means the seats are comfortable and more supportive than Audi’s seats. BMW also includes plenty of high-tech features to ensure you’ve got the driver-assistance items you’re looking for on the road.

Mercedes-Benz brings statement pieces to the market that are gorgeous, refined, and reach some of the highest levels of luxury driving on the road. This brand is concerned with pure power and refinement to give us some of the best items in every vehicle. Even base versions of many Mercedes-Benz vehicles offer upscale items, including leather upholstery, leather and metallic interior trim, and top-level electronics.

Which Luxury Brand Delivers the Best Safety and Handling?

These three top luxury brands all emphasize upscale features and qualities, which include ensuring you have safe cars to drive and handling features that make driving better on any road.

Audi is famous for its Quattro AWD system, which makes this brand one that offers some great features when out on the road in foul weather. Audi doesn’t offer the highest level of agility among these brands; that nod goes to BMW, which offers a generally stiffer suspension system. When it comes to safety, Audi does have some of the top ratings in the industry.

BMW, with its focus on the ride, offers agile handling and responsiveness required for active acceleration and fun on every road. The fun drive and performance of BMW vehicles translate into more control out on the road when you’re behind the wheel, which makes this a safe brand to drive. BMW offers xDrive AWD as an option for most of the models in the lineup.

Finally, looking at Mercedes-Benz, we see the 4Matic AWD for most models to give power to all four wheels and add more control while in tough weather conditions. This brand has been one of the leaders when it comes to automotive safety for a long time. They helped develop the crumple zones in cars during the 1950s, which was one of the first real safety features built into vehicles.

These three top luxury brands that hail from Germany have many similarities, but they also differentiate themselves with specific qualities and performance items that make all of them special. Which do you want to drive, an Audi, a BMW, or a Mercedes-Benz?

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