Category: Bodystyle

Jeep Wrangler Moab 392 vs Ford Bronco Raptor: Price Matched for Off-Road Fun

When comparing the Jeep Wrangler Moab 392 vs Ford Bronco Raptor, price is no longer a differentiator. Which off-road SUV will you choose?

Turning the “Third-Row Question” Into a Sales Opportunity

Walk into any dealership on a Saturday afternoon and you’ll hear it. A young couple standing near the SUVs, one of them asking, “Do we really need a third row?” That hesitation gives you the perfect opening to have a real conversation about what they need.

Tesla Quietly Kills Cheapest Cybertruck: RWD Model Gets the Axe

The RWD Tesla Cybertruck has been discontinued, which might mean buyers have to get in at a much higher starting price point than before.

Ford Might Revive the Ranchero Name

Ford has filed a new trademark application for the classic Ranchero, hinting at a possible return, potentially as a new electric midsize pickup based on its 2027 platform. The Ford Ranchero is a classic name, used for the car/truck combination that began life under other model names in the 1950s. For years, the Ranchero name […]

How Mid-Luxury Brands Are Winning Repeat Customers

Between mainstream and high-end luxury markets, mid-luxury brands face tricky challenges in keeping customers loyal. Buick, Acura, and Infiniti are finding ways to build lasting relationships through personalized service, practical technology, and emotional connections that bring buyers back again and again. Mid-luxury brands compete by offering premium service experiences that surprise customers who expect mainstream […]

Why Are Pickup Trucks Getting So Huge?

If you’ve shopped for a pickup truck at any point in the last ten years, you’ve probably noticed that trucks just keep getting bigger. Why are automakers making trucks much bigger than they used to? It’s an interesting combination of consumer demand, government regulations, and the simple evolution of what pickup trucks are used for.

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