Ford Might Revive the Ranchero Name
Ford has filed a new trademark application for the classic Ranchero, hinting at a possible return, potentially as a new electric midsize pickup based on its 2027 platform. The Ford Ranchero is a classic name, used for the car/truck combination that began life under other model names in the 1950s. For years, the Ranchero name […]
The Creative Report Card of the Automotive Industry
In a world where litigation can be taken over nearly every occurrence in life and ideas are only protected with patents, you can get an idea of just how created an automotive company is if you look at the number of patents that are applied for in a given year. The US Patent Office keeps […]